Supporting research
The source notes, editorial decisions and implementation boundaries behind the working paper.
These documents retain their original scope and research dates. They record what was researched or proposed, and should be read alongside the current prototype status.
- Digital DNA v1
- Digital DNA structural stress-test — next-brand pressure: Nike
- Nike and Marriott Hotels — starter research
- Guinness: research and personality dossier, first public-source edition
- Local live voice — Guinness
- Guinness character review — 3 October 2026
- Nike: sport first
- Pre: mental skills, food and sporting character
- Pre: local voice review
- Website/app integration and economics
- Pre / Nike visual concept
- Pre: personality and relationship review
- Sponsored Agents: published specifications and open questions
- CEM: Conversation Engine Management
- Client deployment, capacity and economics
- The GPT Agency: personality first
- Self-serve ABI and OpenAI account connections
- Personality first, agentic capabilities beneath it
- Pre and Arthur — specialist depth and review packet